• Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Co

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life, in Organisms, Cities, Economies, and Co

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"This is science writing as wonder and as inspiration."&#160;&mdash;The Wall Street Journal<br><br> Wall Street Journal<br><br>From one of the most influential scientists of our time, a dazzling exploration of the hidden laws that govern the life cycle of everything from plants and animals to the cities we live in.<br><br>Visionary physicist Geoffrey West is a pioneer in the field of complexity science, the science of emergent systems and networks. The term &ldquo;complexity&rdquo; can be misleading, however, because what makes West&rsquo;s discoveries so beautiful is that he has found an underlying simplicity that unites the seemingly complex and diverse phenomena of living systems, including our bodies, our cities and our businesses.<br><br> Fascinated by aging and mortality, West applied the rigor of a physicist to the biological question of why we live as long as we do and no longer. The result was astonishing, and changed science: West found that despite the riotous diversity in mammals, they are all, to a large degree, scaled versions of each other. If you know the size of a mammal, you can use scaling laws to learn everything from how much food it eats per day, what its heart-rate is, how long it will take to mature, its lifespan, and so on. Furthermore, the efficiency of the mammal&rsquo;s circulatory systems scales up precisely based on weight: if you compare a mouse, a human and an elephant on a logarithmic graph, you find with every doubling of average weight, a species gets 25% more efficient&mdash;and lives 25% longer. Fundamentally, he has proven, the issue has to do with the fractal geometry of the networks that supply energy and remove waste from the organism&rsquo;s body. <br><br> West&rsquo;s work has been game-changing for biologists, but then he made the even bolder move of exploring his work&rsquo;s applicability. Cities, too, are cons
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